Thursday, November 12, 2009

OK OJ

I am not a coffee drinker. For some reason, it is just not that appealing to me. I do not drink tea or any other caffeinated drink to get me going. Instead, I rely on a nice, tall glass of orange juice every morning to be my breakfast beverage. I love a good glass of OJ, especially on the occasion I can get it freshly squeezed. So, being a daily imbiber, I can tell when my OJ is good or not and when something is off.

Such is the case when we start getting into the many variations of orange juice available from many of the national suppliers. My preferred brand is Simply Orange, but Tropicana and even Minute Maid are good alternatives. I get mine sans pulp (easier to throw back quick) but I dont mind pulpy juice (re: fresh squeezed). However, it seems that the new trend among these big brands is to add vitamins, minerals or other adjustments to lure in the health conscious consumers. First of all, I'm pretty sure OJ is pretty healthy on its own, with plenty of its own vitamins for your health. But secondly, and my main beef, is that these additives or variations greatly impact the taste of the juice. As I said, I love a good glass of OJ and I know what it should taste like; delicious. Adding Vitamin D, E, or Calcium gives the juice an odd twinge, maybe even an alkaline taste that just puts me off. Understandably, the 'low acid' version also has a less desirable taste, almost dulling the orange flavor.

In my opinion, if you want extra vitamins and minerals, take a pill. Hell, take it with your OJ in the morning, but don't mix it into my juice. I think it is more of a marketing concept, adding vitamins and minerals, or labeling the juice as 'kid friendly' with these additives, but I feel like it affects the taste too much. Obviously they wouldn't make these items if they didn't sell, but let's realize what's what. Orange juice by itself is great enough, nature's goodness. It doesn't need to be modified. Just squeeze the orange into my glass and let me drink it. I will worry about getting my RDA of Vitamin B12 on my own.

I won't even bother discussing juice from concentrate.

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