Water?
This little piece is not much of a deep insight, but more of a marketing complaint. Like other consumers across the world, I am a fan of Vitamin Water and its competitors. It is light and tastes great without being syrupy or too sugary. Plus it throws in some of those vitamins and minerals that every nutritionist, medical advisor and parent insist we get. All in all, a great beverage.
My problem is that the term 'water' in the name of the product is kind of misleading. I mean, if you look at the ingredients, it is pretty much the same stuff that is in Gatorade or your pouch of Capri-sun, just in a different ratio. In fact, besides the carbonation, it similar to sodas as well. Now, I know Vitamin Ade or Vitamin Drink doesn't have the same ring to it, but whenever I see 'water' in a title or brand, I see clear, pure water, not watered-down colored kool-aid. Perhaps it is the term 'Vitamin' that allows the association of color with the drink. Vitamin C is orange and B12 is red, etc. It just doesn't seem right. I bet they could keep the drink clear and they just use the color to make it more attractive. That being said, I guess it is still better than drinking the equivalent amount of Gatorade or other sugary stuff, but I still feel it is akin to calling a muffin 'baked wheat' because it has flour in it.
On a side note, does anyone else think the 'Tiger Woods' gatorades have an odd taste to them? Like the aftertaste of a sweettart or something.
On an even further side note, did you know that it is now preferred to only put one space after a period? I've always used two spaces, but I guess even writing has gone into economy mode.
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