May Contain Peanuts

Hey!

So my past few posts have been a tad on the serious side. I had a long hiatus from writing my thoughts and I think I just needed to get a few of those out. But now I can go back to the shitty little trivial matters of our day-to-day routine.

My first foray back in the muck has to do with a retail store by the name of Rent-a-Center. These brainlords decided that they need a new spokesperson to lively up their line of products. Who, you might ask, would be the ideal candidate that would help people get into the store and RENT furniture, electonics or appliances? Perhaps a cast member from the musical RENT? No, AIDS is scary. Perhaps Adam Sandler? He played a salesman in some movie. No, way too A-list. Ooh, here's an idea (drumroll)... Kathy Ireland! Perfect!

Yes, the winners over at Rent-A-Center have a whole new product line sponsored by none other than the hottest supermodel from the late 1980's. Who are the ad wizards that came up with this one? I know I want an armoir that was designed (hell, I doubt she actually designed anything) by a supermodel. Hey mom, check out my new living room set! It's the new Kathy Ireland line, doesn't that make you want to go get one yourself?

I don't know what kind of behind the door deal this woman is doing, but really, she has her own line of furniture? How can anyone get behind this? I mean, I could get behind her, but why else make her the spokesman for your products? Where's Cindy Crawford's new line of frozen vegetables or Rachel Hunter's new pencil set?

Once again, I admit that my research only extends to what I have seen/heard in my media encounters, but I am assuming that the majority of the people out ther know about as much about K I as I do, that being little to none other than her being an ex-supermodel. I think I recall her having a line of clothing at K-Mart or something, which does make some sense since she was a model and wearing clothes was something she was known for. But furniture? Appliances? Really? I could even see maybe a fabric line, as that still has to do with fashion in some sense, but still, couldn't they have chosen someone a bit more contemporary?

Maybe K I appeals to the middle aged housewife who still considers herself attractive yet down to earth and a responsible member of the community. K I is a respectable choice, as she has been out of the news long enough that is no memory of any type of scandal or anything the least bit offensive (Back then, the SI swimsuit models would don 1-pieces!). So from that point, maybe there's a reason. But come on, Kathy Ireland-furniture? I know it's the hip thing for 'celebrities' to put their name on all kinds of random stuff, everyone likes extra money; an example being the Steven Seagal energy drink. Pure retardedness. I feel like these sponsored items are just a joke unless they have some sort of relevancy to the celebrity promoting them, like a Britney Spears baby monitor would do.

I just don't get it this decision, or why it was made, and I still have no desire to go to a Rent-A-Center, no matter how little I have to pay to get it in my home today. Geez, that was even a better line than "Kathy Ireland Home Collection".